Deaths from dirty coal-fired power plants cost more than the value of the electricity

EIP Report: Cost Of Deaths From 18 Coal-Fired Power Plants' Pollution Higher Than Value Of Electricity Generated

Yates Plant in Georgia Is Found Most Out of Balance in Terms of Social Cost/Produced Electricity Value; "Net Loss" Analysis Highlights Premature Mortality Linked to Coal-Fired Power Plants in 13 States: AL, GA, KY, MI, MO, NC, OH, SC, TN, TX, VA, WI, and WV.

WASHINGTON, June 7, 2012 /PRNewswire-USNewswire/ -- Up to 5,700 deaths a year can be attributed to 51 of the dirtiest coal fired power plants in the United States with no announced plans for sulfur dioxide (SO2) clean-up measures, according to a new report from the nonprofit Environmental Integrity Project (EIP). Even using the most conservative estimate, the estimated cost to society of the premature deaths caused by 18 of the power plants actually exceeded the retail value of the electricity generated by each facility in 2011. (See the full list below.)

Available online at http://www.environmentalintegrity.org, the new report titled, "Net Loss: Comparing the Cost of Pollution vs. the Value of Electricity from 51 Coal-Fired Plants," reviews U.S. coal-fired power plants with the largest emissions of sulfur dioxide in 2010 and 2011 that do not yet have plans to install or upgrade scrubbers. For the report, Dr. Jonathan Levy of the Boston University School of Public Health estimated the premature deaths in 2011 due to fine particle exposures caused by emissions of sulfur dioxide, nitrogen oxide, and particulate matter from each of these plants, using a peer-reviewed approach consistent with EPA methods and an upper and lower bound for premature mortality based on two benchmark studies the EPA has relied upon in rulemaking.

Key findings include:

• The 51 plants contributed to between 2,700 and 5,700 premature deaths in 2011 alone.
• Estimated pollution-related premature deaths were highest at the following plants: Labadie, MO (140 to 290); Eastlake, OH (120 to 240); Yates, GA (110 to 220); Martin Lake, TX (100 to 220); and Mill Creek, KY (100 to 210).
• Applying the same standard statistical value for human life used by EPA, the 2,700-5,700 premature deaths identified in the report are linked to social costs of $23 to $47 billion.
• Using the most conservative benchmark in the study, 18 of the 51 plants in this survey contribute to premature deaths that cost society more than the estimated retail value of the electricity they generated in 2011. When using the upper bound to estimate premature deaths, an additional 20 plants had social costs exceeding the estimated retail value of their electricity in 2011.

Eric Schaeffer, director, Environmental Integrity Project said: "A closer look suggests that the social cost of many of the dirtiest plants far outweighs the value of the energy they produce. Coal helped to power America's industrial revolution, and electricity is obviously vital to our economy today. But we have better choices now than we had more than forty years ago, when most of these plants were built. Investments in advanced emission controls can greatly reduce the dangerous buildup of fine particles, and investments in renewable energy and efficiency improvements can secure our supply of electricity - and generate the jobs we need - without the death and disease that are the price we pay for dirty coal plants."

Jonathan Levy, professor of Environmental Health, Boston University School of Public Health, said: "My analysis estimates that fine particulate matter concentrations attributable to the 51 power plants I was asked to review contributed to between 2,700 and 5,700 premature deaths in 2011. This was based on reported emissions data and outputs based on my peer-reviewed model of health damages from power plants. The relationship between fine particulate matter pollution and premature mortality is well established, and the data are sufficient to provide a reasonable estimate of the number of premature deaths that will result from power plant emissions that increase fine particulate matter concentrations."

For example, Dr. Levy estimates that fine particle pollution from the Southern Company's Yates plant in Georgia contributed to between 100 and 220 deaths in 2011, at a cost to society of between 800 million and 1.8 billion dollars. The retail value of the electricity the plant generated in 2011 was estimated to be roughly $400 million, which means that the social cost of premature mortality caused by the plant's pollution was between $450 million and $1.4 billion greater than the value of the electricity it generated.

In order, the full list of the 18 coal-fired power plants mentioned above is as follows:

1. Yates Steam Generating Plant, Coweta County, GA; 2011 net value (retail sales - cost of premature deaths): -$461 million; 2011 premature deaths: 100 - 220; cost of premature deaths: $870 - $1800 million; 2011 retail value of electricity: $409 million.
2. Eastlake Power Plant, Lake County, OH; 2011 net value (retail sales - cost of premature deaths): -$375 million; 2011 premature deaths: 120 - 240; cost of premature deaths: $980 - $2000 million; 2011 retail value of electricity: $605 million.
3. Green River Generating Station, Muhlenberg County, KY; 2011 net value (retail sales - cost of premature deaths): -$299 million; 2011 premature deaths: 44 - 88; cost of premature deaths: $360 - $730 million; 2011 retail value of electricity: $61 million.
4. Johnsonville Fossil Plant, Humphreys County, TN; 2011 net value (retail sales - cost of premature deaths): -$269 million; 2011 premature deaths: 85 - 170; cost of premature deaths: $700 - $1400 million; 2011 retail value of electricity: $431 million.
5. Kammer Plant, Marshall County, WV; 2011 net value (retail sales - cost of premature deaths): -$260 million; 2011 premature deaths: 48 - 98; cost of premature deaths: $400 - $810 million; 2011 retail value of electricity: $140 million.
6. Mill Creek Generating Station, Jefferson County, KY; 2011 net value (retail sales - cost of premature deaths): -$226 million; 2011 premature deaths: 100 - 210; cost of premature deaths: $870 - $1700 million; 2011 retail value of electricity: $644 million.
7. Greene County Steam Plant, Greene County, AL; 2011 net value (retail sales - cost of premature deaths): -$190 million; 2011 premature deaths: 49 - 100; cost of premature deaths: $410 - $850 million; 2011 retail value of electricity: $220 million.
8. Canadys Steam Electric Generating Plant, Colleton County, SC; 2011 net value (retail sales - cost of premature deaths): -$162 million; 2011 premature deaths: 37 - 75; cost of premature deaths: $300 - $620 million; 2011 retail value of electricity: $138 million.
9. Yorktown Power Station, York County, VA; 2011 net value (retail sales - cost of premature deaths): -$156 million; 2011 premature deaths: 34 - 68; cost of premature deaths: $280 - $570 million; 2011 retail value of electricity: $124 million.
10. Nelson Dewey Generating Station, Grant County, WI; 2011 net value (retail sales - cost of premature deaths): -$132 million; 2011 premature deaths: 29 - 61; cost of premature deaths: $240 - $500 million; 2011 retail value of electricity: $108 million.
11. Jack McDonough Steam Generating Plant, Cobb County, GA; 2011 net value (retail sales - cost of premature deaths): -$119 million; 2011 premature deaths: 40 - 82; cost of premature deaths: $330 - $680 million; 2011 retail value of electricity: $211 million.
12. Trenton Channel Power Plant, Wayne County, MI; 2011 net value (retail sales - cost of premature deaths): -$102 million; 2011 premature deaths: 56 - 110; cost of premature deaths: $460 - $950 million; 2011 retail value of electricity: $358 million.
13. Phil Sporn Power Plant, Mason County,WV; 2011 net value (retail sales - cost of premature deaths): -$102 million; 2011 premature deaths: 27 - 53; cost of premature deaths: $220 - $440 million; 2011 retail value of electricity: $118 million.
14. L V Sutton Steam Plant, New Hanover County, NC; 2011 net value (retail sales - cost of premature deaths): -$75 million; 2011 premature deaths: 24 - 48; cost of premature deaths: $200 - $400 million; 2011 retail value of electricity: $125 million.
15. H F Lee Steam Electric Plant, Wayne County, NC; 2011 net value (retail sales - cost of premature deaths): -$58 million; 2011 premature deaths: 19 - 39; cost of premature deaths: $160 - $330 million; 2011 retail value of electricity: $102 million.
16. Big Brown Steam Electric Station, Freestone County, TX; 2011 net value (retail sales - cost of premature deaths): -$54 million; 2011 premature deaths: 94 - 200; cost of premature deaths: $780 - $1700 million; 2011 retail value of electricity: $726 million.
17. Shawnee Fossil Plant, McCracken County, KY; 2011 net value (retail sales - cost of premature deaths): -$23 million; 2011 premature deaths: 70 - 140; cost of premature deaths: $580 - $1200 million; 2011 retail value of electricity: $557 million.
18. Meramec Power Plant, Saint Louis County, MO; 2011 net value (retail sales - cost of premature deaths): -$13 million; 2011 premature deaths: 57 - 110; cost of premature deaths: $470 - $950 million; 2011 retail value of electricity: $457 million.

Coal-fired power plants are a major source of this pollution, which is caused by sulfur dioxide, nitrogen dioxide, and unburned particles released from boiler stacks. Fine particle exposure is starting to decline in many areas, as utilities install scrubbers and other equipment to meet long-delayed Clean Air Act requirements. But some plants have yet to install the advanced pollution controls that have been commercially available for many years.

SOURCE Environmental Integrity Project, Washington, D.C.
Web Site: http://www.environmentalintegrity.org

Daikin McQuay Rebel offers energy saving solar powered HVAC system

Daikin McQuay Rebel is the First to Meet DOE Rooftop Unit Challenge

Rooftop Unit Delivers 60-70 Percent Energy Savings for Commercial Buildings

MINNEAPOLIS, June 12, 2012 /PRNewswire/ -- Commercial building owners take note - it is now possible to save a staggering 60 to 70 percent on HVAC energy costs over traditional rooftop units. HVAC manufacturer, Daikin McQuay, has become the first and only company to meet the Department of Energy's (DOE) Rooftop Unit (RTU) Challenge with its Rebel(TM) commercial rooftop system.

According to the DOE challenge, participating HVAC manufacturers need to satisfy a DOE-issued specification for energy savings and performance. This includes meeting an integrated energy efficiency rating (IEER) of 18 or higher with a 50 to 60 percent reduction in energy use over current standards.

The DOE and independent testing organization Intertek, conducted the performance testing for the challenge. The testing confirmed manufacturer claims that the Rebel commercial rooftop system exceeds the DOE's energy savings and performance specifications with part-load efficiencies of up to 20.6 IEER and energy savings of up to 60 to 70 percent. As a result, the Rebel system offers the lowest total cost of ownership with complete system payback in as little as two years.

As stated by the DOE, the performance and energy savings is important because commercial buildings account for 18 percent of U.S. energy use and could save businesses over $1 billion dollars each year in energy costs if all 10 to 20 ton RTUs met the specifications of the challenge, helping American companies be better able to compete on a global scale.

"If there were ever a time to reevaluate a building's commercial rooftop unit, it's now," said Don Winter, vice president of marketing at Daikin McQuay. "Early applications are showing that Rebel is performing even better in the field than in the lab."

Winter went on to state that comprehensive details on the testing are available through Daikin McQuay for commercial building owners and management teams interested in calculating payback or conducting an energy analysis for their specific buildings.

Daikin McQuay, as part of its parent company Daikin Industries, is the world's largest heating, ventilation, air-condition and refrigeration company in the world. Rebel is now available in unit sizes ranging from 3 to 12 tons. The wide range of features and benefits of Rebel make the energy efficient unit ideal for any low-rise application like schools, retail, offices, or medical buildings.

For more information about the Rebel rooftop system visit www.DaikinMcQuay.com. To view details on the DOE challenge, visithttp://www1.eere.energy.gov/buildings/alliances/rooftop_specification.html.

About Daikin Industries Ltd.

Daikin Industries, Ltd. is a Fortune 1000 company with 2011 revenues in excess of $13 billion and more than 40,000 employees worldwide, making it the number one commercial HVAC manufacturer in the world. Daikin is engaged primarily in the development, manufacture, sales and aftermarket support of heating, ventilation, air conditioning and refrigeration (HVACR) equipment, refrigerants and other chemicals, as well as oil hydraulic products. Daikin was named one of the 100 most sustainable corporations for three years in a row by Corporate Knights, Inc. For more information, visit www.daikin.com

Daikin McQuay

Daikin McQuay, a member of Daikin Group, offers industry-leading HVAC technologies that provide innovation solutions to customers around the world. The Daikin McQuay product line offers energy efficient and environmentally friendly commercial HVAC systems through a global network of dedicated sales, service and parts offices. For more information or the name of your local Daikin McQuay representative, call 800-432-1342, or visit www.DaikinMcQuay.com.

SOURCE Daikin McQuay
Web Site: http://www.daikinmcquay.com

PG&E launching campaign to raise awareness to time-of-use electricity rates

A big concern in the electrical grid is the peak demand which occurs (in the U.S.) on hot summer afternoons when the air conditioners are all cranked up.  Time of Use metering (TOU) is one of the solutions to shaving off the peak demand.  The idea is to increase the rate paid by electricity consumers during peak demand times, and charge them a lower rate other times.  By charging different electricity rates it should encourage electricity consumers to change their usage patterns.

An example of time of use metering is a recent proposal by the same PG&E over electricity rates for electric car owners.  Generally electric cars can be charged at night, and the time of use rate proposed by PG&E gives a huge incentive to do so.

PG&E Launches Awareness Campaign to Help Business Customers Transition to State-Mandated Pricing for Electric Service

Utility Also Proposes Giving Customers the Right to Opt-Out of Pricing Program

SAN FRANCISCO, June 12, 2012 /PRNewswire/ -- Pacific Gas and Electric Company (PG&E) announced today that that it has begun a comprehensive effort to educate its small and medium business and agriculture customers about a state-mandated pricing program change for electric services and how they can potentially take advantage of it to save money. At the same time, the utility is asking state regulators to give affected customers the right to opt-out of the new pricing program if they prefer to stay with their current plan.

At the direction of the California Public Utilities Commission, small and medium businesses will begin moving in November to time-of-use (TOU) pricing. With TOU, when electricity is used will be just as important as how much electricity is used. Rates are higher during weekday summer afternoons when electric demand peaks, typically noon to 6 p.m., May through October. In return, business customers will have lower rates at all other times.

The purpose is to better align prices with the cost of generating electricity at various times of the day, to help lower energy bills, prevent "brownouts" and other electric grid disruptions, and benefit the environment by reducing the need to run fossil-fueled power plants.

"Through an extensive program of customer letters, person-to-person outreach, local and community events, web-based seminars and targeted online advertising, PG&E is reaching out to help our business customers understand this significant change so they can better manage their energy usage and potentially save money," said Helen Burt, Senior Vice President and Chief Customer Officer at PG&E. "We offer a wide range of tools and energy management solutions to help customers conserve energy during peak periods and lower their bills. Early and frequent education will help customers make the transition as smoothly as possible."

Burt added, "Although time-of-use pricing is an important element of the state's energy policy, we know that our customers appreciate having options, so we hope that state regulators will approve our proposal to let customers opt-out of the program and stick with existing flat-rate prices if they desire."

PG&E has asked the Commission to expedite its review of this opt-out proposal and issue a decision by Sept. 1, 2012, before small and medium business customers begin transitioning to the new TOU rates in November. Large commercial and industrial electric customers have already moved to similar pricing plans.

Businesses that do not draw heavy power loads during peak afternoon hours may automatically benefit from the change to TOU rates, and others may save money by taking simple steps to reduce peak energy use, such as pre-cooling work areas and charging batteries in the morning, adjusting employee schedules, and turning off some non-essential power draws in the afternoon, such as fountains and video displays.

An analysis by PG&E suggests that as many as six in 10 small and medium business customers would benefit or see no change from a shift to TOU pricing, even if they do not change their behavior. Only about two percent of such customers would experience a bill increase of more than $8 a month.

Business customers can learn more about TOU rates by visiting PG&E's web pages at www.pge.com/TVP or by calling a PG&E representative at 1-800-987-4923. PG&E offers a host of energy-saving tips and programs at http://www.pge.com/mybusiness/energysavingsrebates/.

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with 20,000 employees, the company delivers some of the nation's cleanest energy to 15 million people in Northern and Central California. For more information, visit http://www.pge.com/about/newsroom/ and www.pgecurrents.com.

SOURCE Pacific Gas and Electric Company

Eco Wave's Wave Power system being tested in the Black Sea

The video below shows tests of a Wave Power system the company describes as "medium scale" that can provide electricity for 6-10 homes.  That's approximately 30 kilowatts of power.  Just from a little gizmo bobbing up and down in the waves.

They ask us to imagine what a larger installation of larger units could do.  Okay, it could provide a lot of power.  There's also the question of industrialization of the sea-shore, and whether that's a good idea.

The real thing I'm concerned about with this demonstration is the rust obvious on the units.  Sea water is corrosive, right?  How long will these gizmos last in real conditions?  Won't that determine how cost-effective these are?

Eco Wave Power Successfully Installed its First Fully Operational Wave Energy Power Plant

TEL AVIV, Israel, May 24, 2012/PRNewswire/ --

** Eco Wave Power's Medium-Scale Wave Energy Generation System, is successfully operated in the Black Sea.

Eco Wave Power has successfully installed a medium-scale wave energy power plant, in the Black Sea, during the month of April, 2012. The installation of EWP's system, took place during that month in recognition of the international Mother Earth Day, celebrated in more than 175 countries every year.

A video of the testing is available at:
http://www.youtube.com/watch?v=nCNz-QW3JYY&feature=youtu.be

The Black Sea provided Eco Wave Power with real-life conditions necessary for the testing of EWP's wave energy devices under uncontrolled wave heights and wave periods.

Among the different tests, Eco Wave Power has examined the characteristics of 2 different floaters  shapes, the "Wave Clapper" and the "Power Wing", and also performed the measuring of the KW output in different wave heights and periods, measuring the influence of side waves on the floaters and the connections, connecting the floaters to electric devices and showing an electricity supply (with and without an accumulator), examining the influence of floaters in proximity to each other, examining the option to unite both floaters to one electric grid and charge a common accumulator, as well as -examining the floaters' storm-protection Mechanisms.

On the 18th and 19th of April the Black Sea has experienced stormy conditions. During which, Eco Wave Power has decided to stress-test its floaters. Consequently, Eco Wave Power had operated its floaters, at a wave height of up to 5 meters. The results were astonishing. Eco Wave Power's floaters had survived the storm, without damages.

In addition, Eco Wave Power had concluded that 2 medium-scale wave energy devices are sufficient for the production of electricity for 6 to 10 households. Now, Imagine what a hundred commercial scale floaters could do.

The next phase of EWP will be to move the medium-scale power plant to a different coastal structure, in order to show our potential clients that EWP's wave energy generation system can be easily connected to almost any ocean structure. After this, EWP will build its first commercial scale Sea Wave Power Plant, and reveal the construction and production prices, this will be cheaper than any other renewable or traditional energy generation system.

David Leb, Founder, stated that "Eco Wave Power is aware of the impact that pollution has on the world. According to a Cornell study, about 40 percent of deaths worldwide are caused by water, air and soil pollution. Such environmental degradation, coupled with the growth in world population, are major causes behind the rapid increase in human diseases. Both factors contribute to the malnourishment and disease susceptibility of 3.7 billion people. EWP wants to prove that there is another way for energy generation. The clean way is the right way for the world."

This accomplishment being the turn out of the progress that Eco Wave Power has exhibited up to this point. In January 2012, Eco Wave Power released its first video documentation of the successful testing of EWP's small-scale wave energy generation system. The testing of the system was conducted in cooperation with the Hydro-Mechanical Institute of Kiev, and meant to serve as a proof of concept to EWP's innovative ideas.

The results of the tests were very encouraging, and the officials from the Kiev Institute stated the following: "All floaters of Eco Wave Power Company have proved their workability... According to the results of the tests, we have reached a decision to recommend enlarging the model to greater sizes."

On this positive note, Mr. David Leb, the founder, stated that Eco Wave Power is a young and innovative company in the ocean energy field, which believes in a fast, yet reliable, progress. Mr. Leb added that the competitors in the ocean energy sphere had spent 5 to 15 years researching the ocean energy field, resulting with no commercial scale devices available for sale and implementation, emphasizing that Eco Wave Power wants to be different, by offering commercial scale devices within the shortest time frame, and for the most attractive prices.

With this in mind, Mr. Leb made an even bolder statement, and guaranteed to execute a fully operational system, able to produce 5KW from each floater, during the first quarter of 2012.

Eco Wave Power's engineering team has put all possible efforts in order to fulfill Mr. Leb's ambitious dream of a green future, and present the world with a fully operational system, within the shortest time frame.

Today, Eco Wave Power Company is proud to announce that we have achieved our goal.

For further information, please contact Mr. David Leb, the founder of Eco Wave Power, at info@ecowavepower.com, Tel +972-543219276 or visit http://www.ecowavepower.com
website.

Source: Eco Wave Power

T. Boone Pickens says: Let's transform energy with Natural Gas

Mr. Pickens says from the outset that he believes in global warming, which I must assume he means to say human caused global warming.  He then launches into a pitch to sell us on a large-scale switch to natural gas to fuel our society.  Natural gas is a fossil fuel, and will only continue the path of global warming.   While Natural Gas is routinely believed to be cleaner, some research has shown it isn't, especially in the first stage after a frack-job when there's a lot of methane escaping into the atmosphere.

His approach is from national energy security.  The current dominance of oil to fuel our society of course undermines the U.S. national security, because oil is located in countries that aren't exactly friendly to the U.S.  Mr. Pickens calls these countries The Enemy, and one gathers that he thinks any OPEC country is part of that Enemy.  The numbers are that $3 trillion per year goes into buying fossil fuels, and of that amount $1 trillion flows to OPEC, which Mr. Pickens calls the Greatest Transfer of Wealth in History.  But, yes, of course, this is funding countries that are not friendly to the U.S.  Why, then, do the Republican politicians want to keep us on the fossil oil bandwagon?

Mr. Pickens claims there is plenty of natural gas available.  The technology enabling this is hydraulic fracturing.  In his view there's nothing wrong with that technology, he's done thousands of frack-jobs and not had a problem.  There's a lot of people who disagree with him.

His position is one of hypocrisy.  On the one hand he believes in global warming, on the other hand he's pushing a fuel that will continue the fossil fuel dependency behind human caused global warming.  The causitive factor to human caused global warming is digging up ancient fossil fuels and burning them, releasing more carbon into the ecosphere.  The way to stop this is to stop using fossil fuels.

But could natural gas be a bridge fuel to get us somewhere?  That's the core of his pitch, that it's a bridge fuel, and because he's an old guy that's about to die, he doesn't care about where that bridge leads.  It's up to us to solve the problems of adopting natural gas on a big scale.

There is already a large-scale adoption of natural gas in big trucks, as Mr. Pickens suggests.  The big trucks represent a large amount of fossil fuel/oil use, and because they're running dirty diesel engines the air pollution from those trucks is horrible and known to be carcinogenic.  His suggestion is that natural gas is cleaner than diesel, making it a better fuel.  But, what if our society adopts natural gas and then stops there?  We'll still be on the path of human caused global warming.

Make your own solar powered heat with Parabolic Trough Mirror Kit GreenPowerScience

New Lines, New Price Lead to 500% Jump in Sales of Pharox LED Bulbs

Pharox BLU Below $5 Price Point, Encourages New Users to Try Replacement LEDs

SAN FRANCISCO, Feb. 29, 2012 /PRNewswire/ -- Lemnis, Inc, the San Francisco-based leader in sustainable LED lighting technology, released three new lines of its popular Pharox-brand LED replacement bulbs last week and saw a 500% increase in sales over average weekly sales based on the new every-day low pricing. The lowest-priced bulb, the 200-lumen Pharox BLU, broke the $5 price point with a suggested retail price of $4.95(1) sold exclusively through pharox-led.com. The response from consumers meant the busiest week on pharox-led.com ever with web traffic up hundreds of times the average, vastly increasing sales on the Pharox XL products as well as the BLU.

"We knew there were customers out there who wanted to but hadn't yet tried LEDs," said Co-Founder Warner Philips.  "We just hadn't expected such an incredible uptake. In study after study, price is repeatedly given as the number one barrier to consumer adoption. With the new Pharox BLU and XL lines we give the average consumer a chance to experience a well-made bulb that gives off the warm, white light they want without added frills or high costs and perfect for certain home lighting applications."

Unsurprisingly, the low introductory Pharox BLU price has meant an increased interest in other Pharox models. The Pharox 300 XL has been a sales success with both consumers and hospitality businesses that want a 3-year warranty and a dimmable warm white lighting experience.

"We have found a particular strong interest in the Pharox 300 XL from customers who are looking for replacement bulbs for living rooms, dining areas, kitchens and home office/working space where Americans want dimmable products that are 'on' significantly longer than most rooms," said Philips.

The XL line is aimed at home and commercial customers who want to be sure of a longer-lasting LED and the 3-year/35,000 hour warranty to back it up. The Pharox XL 200 is priced at $8.95 and the XL 300 is $11.95. Finally, the Energy Star-qualified Pharox PRO bulbs (coming soon) are designed with the commercial and rebate-driven customer in mind and will carry a 5-year replacement guarantee.

The Pharox BLU 200-lumen model is a "no frills," non-dimmable consumer LED. It comes with a one-year warranty. The next step up in lumens is the 350-lumen Pharox BLU bulb with a suggested retail price of $6.95, also with a one-year warranty. The Pharox BLU line is only available at pharox-led.com. These low-lumen bulbs can be useful in many areas of the average home: in a bedside lamp, in reflective cans over kitchen counters or in recessed cans in a hallway.

The Pharox BLU was designed to entice consumers who wanted to try LEDs but were deterred by high prices. All three lines - Pharox BLU, Pharox XL and Pharox PRO (due out later this year) - offer customers what they need from an LED bulb without piling on added cost for features that aren't necessary for their situation. Recent Energy Star and DOE speakers hi-lighted the need for lower pricing to get consumers to start using LEDs, as well as the under-served market for lower lumen output LEDs for specific home applications.

The three lines of Pharox LED replacement bulbs offer consumers of all stripes the same reliability they expect from incandescent bulbs with vastly increased life expectancy and vastly decreased energy usage. A typical 40-watt incandescent bulb costs approximately $5.69 per year to use at $0.13 per kWh, three hours a day. The equivalent Pharox 350 lumen bulb (BLU, XL and PRO) costs just $0.85 per year in energy use. As these durable LED bulbs last between 15,000 - 35,000 hours, in most cases they pay for themselves in less than two years and keep on paying for years after.

For more information about the Pharox BLU, Pharox XL, Pharox PRO and other Lemnis Lighting products, visit www.pharox-led.com/us

About Lemnis Lighting

Lemnis Lighting is at the forefront of the rapidly developing global LED lighting industry. Lemnis has been recognised as a leader in the field of LED lighting since 2006 and the introduction of its first Pharox LED light, more than five million of which have been sold worldwide. In addition to its large scale roll-out program of consumer, street and greenhouse lighting in the Netherlands, Lemnis is also active in the areas of development, production and sales, with offices in the Netherlands, San Francisco, Hong Kong, Singapore and Johannesburg. Lemnis Lighting is an independent, privately held company and was initiated by cleantech incubator Tendris (http://www.tendris.com).

(1) Limit five (5) per customer.

SOURCE  Lemnis Lighting

Lemnis Lighting

CONTACT: CONTACT: Kevin Lewis, +1-415-518-8401, kevin@bluepractice.com

Web Site: http://www.pharox-led.com