Nation needs marketing campaign to reduce vehicle fuel use, says new paper

(Phys.org)-A new paper from Rice University's Baker Institute for Public Policy proposes a national marketing campaign to better inform consumers about measures that they can take to decrease fuel use, particularly during a rapid increase in fuel prices. A relatively modest publicity campaign could create substantial savings for consumers, the authors said.

http://phys.org/news/2012-12-nation-campaign-vehicle-fuel-paper.htm